Practical guides
A weekly social media plan for a founder with a business to run
Build a realistic week of social content from customer questions and product work, with a worked example, review steps, and a plan for interruptions.
Define a brand voice with examples you can actually edit
Build a practical brand voice reference from real examples, clear editing decisions and exceptions, without relying on vague tone adjectives.
Adapt one idea for different social channels without changing the facts
See one source note adapted into three social formats while preserving the offer, instructions and limits that readers need.
Turn a product update into a post customers can use
Turn release notes into clear social posts with the right audience, availability, limitations and next step. Includes a worked example.
What to automate in social media and what to review
Decide which social media tasks to automate, which need review, and how to set useful boundaries for drafts, publishing and replies.
Measure whether social content is helping your business
Connect social content to meaningful actions with consistent link labels, clear event definitions and a worked example using small samples.